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web design

The “feel” of your website is determined by these characteristics:

  • The movement and response of dynamic components like dropdown menus, buttons, forms, and galleries

  • Clear call to action

  • Smooth transitions

  • The speed by which pages and images load


The “look” of your website is defined by the following components:

  • Color palette

  • Images

  • Layout

  • Typography

  • Overall styling

Your websites overall look and feel is important because it instantly conveys an attitude to your clients before they even start reading the content on the site. Users can get confused or turned off by a website that look or feel too far outside of their expectations for a business or industry. Before you begin a website design or redesign, we examine your goals against industry standards. 

We believe the look and feel of a website can also be described as the website “personality.” Your website personality should match the attitude of your business and your business objectives, while still fitting in with your expectations of the industry you’re in.

During the design process we take some time to clearly define your business objectives and determine key adjectives regarding the look and feel of your website to ensure that everyone is on the same page before web design work begins.



Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified as the elements that differentiated the goods or service from their competition. Today, branding is more complex, but even more invaluable than in the past.

We understand that successful branding is understanding the needs and wants of your customers and prospects and combining that with the perception that a consumer has when they hear or think of your company name, service or product.   That being said the word “brand” or “branding”  evolves with the behavior of consumers and is influenced by the elements, words, and creativity that surround it.

Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need. This is achieved by integrating your brand strategies through your company at every point of public contact. It is the expression of who you are as a company or organization and what you offer.

We invest the time to research, define, and build your brand because it is the source of a promise to your consumer/client.  It is a foundation for your business to grow and develop.

Questions to explore when developing your brand:

  • Does it relate to your target audience?  Will they instantly "get it" without too much thought? 

  • Does your brand share the uniqueness of what you offer and why it's important?  

  • Does it reflect the brand promise that you are making?

  • Who are you targeting as well as to your internal audience?  

  • Does your brand reflect the values that you want to represent as a customer?  

The objectives that a good brand will achieve include:  

  • Clearly, delivers the message 

  • Confirms your credibility  

  • Emotionally connects your target prospects with your product and or service. 

  • Motivates the buyer to buy 

  • Creates User Loyalty